Feature
Flip, Swipe, Read
HEY! makes its debut with the help of dancing robots, campus trendsetters and curious onlookers
By Tan Mike Tze

No doubt about it, NTU’s newest campus lifestyle magazine has won fans with its breezy editorial style and lively content.

Launched by NTU President Prof Bertil Andersson late last year, HEY!, as its name suggests, aims to draw attention to surprising or awe-inspiring facets of NTU, from success stories to the next big thing in research and education.

It’s all part of the cool new vibe on campus. “HEY! marks a change in how we’ve been engaging a new generation of undergraduates,” says Prof Andersson, who unveiled the magazine with the help of a backpack-toting robot programmed by Mechanical & Aerospace Engineering students.

Lending a touch of glam to the occasion were the five student-finalists of the Nail That Unique Style (NTU Style) contest. NTU’s very own student fashion parade saw a large and vocal crowd turn up to cheer on our campus trendsetters. Spotted among the guests were celebrity judges Edmund Chen (whose son will be enrolling in the School of Art, Design & Media next year) and NTU alumna Teo Ser Lee.

Look for HEY! on eye-catching magazine racks across NTU – at busy walkways, halls of residence and student hotspots. Junior colleges and polytechnics also carry the free bimonthly magazine. If it’s digital media you crave, check out the iPad edition of HEY!, which comes with multimedia content and an easy-to-navigate layout.

More surprises are in store. Hey, you can count on us!