Feature

Tops in communication

In-House PR Team of the Year
Bagged 6 global awards in one week

And the winner is .... NTU Singapore. In a spectacular week, #NTUsg won six global communication honours at the Gold Quill Awards and PRWEEK Asia Awards 2015, including the Best Inhouse PR Team of the Year. http://bit.ly/NTUCOMM

Posted by Nanyang Technological University, Singapore on Monday, July 20, 2015

NTU’s communication team was named In-House PR Team of the Year at PRWeek Awards Asia 2015 in June. The category was hotly contested by AirAsia, DHL, Microsoft Asia and Changi Airport Group. Led by NTU Chief Communication Officer Dr Vivien Chiong, the team has been recognised globally over the last three years with 32 awards for communication excellence.

At the PRWeek Awards Asia, which drew 600 entries in various award categories, NTU also received the Silver award for corporate branding. Earlier in the week, the inhouse communication team also bagged four prestigious Gold Quill Awards in San Francisco – for media relations, social media, multi-audience communication and digital communication. These awards are presented annually by the International Association of Business Communicators.

“These awards clearly show that NTU’s communication practices are on par with the world’s best and in tandem with the rise of the university globally.” - NTU President Prof Bertil Andersson

“The awards are a great encouragement to the inhouse team as we carry out the entire spectrum of PR work ourselves. We also draw a lot on the talent of our students and alumni as writers, illustrators, animators, photographers and media analysts, so we want to share the honours with them.” - NTU Chief Communication Officer Dr Vivien Chiong

“Working with the communication team has been full of surprises. The team is full of fresh, creative ideas.” - Kimberly Lam (above), a third-year communication student who has been featured in NTU’s promotional campaigns

HEY! has a light-hearted approach, which makes it stand out. Not just a marketing tool, it gives students a platform to share their experience of NTU. I was given a healthy amount of creative space to develop my own ideas.” - NTU postgraduate student Zach Chia, who began writing articles like “New hits on the block” (above) for HEY! in his undergraduate days

“The team makes the effort to capture snapshots of student life in NTU and present these nuggets in an entertaining and relatable way.” - Art, Design & Media alumnus Steven Jap, who has done illustrations for HEY!

“Working with the inhouse team has been enriching and fruitful for me. Not only am I updated on the developments of NTU since I've graduated, I get to hone and polish my craft.” - Chua Eng Chee, a graduate of the School of Art, Design & Media

“As a former journalist, I'm happy to be given the freedom to pursue my own stories, research them, pitch them to the media and even repackage them for HEY!. We maximise our resources by taking an integrated approach in everything we do.” - Lester Kok, Senior Assistant Manager, who joined NTU’s communication team in 2011