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Feature

Turning 30

HEY! has just turned 30 – not 30 years old but 30 issues young – with a complete makeover to boot

The breezy campus magazine is named HEY! as it strives to have elements of surprises in each issue that will make you do a double take and go: Hey! I didn’t know that.

Besides a new masthead, which will continue to be the emblem of its lively vibe, and a fresh design and new columns, the repackaged magazine also includes refreshed digital versions. Designed for mobile devices and personal computers, the digital versions are more interactive so readers can find the stories that interest them more easily.

Light-hearted videos and extra digital content like photos will continue to be a mainstay, adding fresh dimensions to the print magazine.

The magazine also has a new advisory panel made up of students, alumni and faculty to help keep it topical and relevant to students.

Prof Kam Chan Hin, Deputy Provost (Education), says: “Although HEY! has won 10 international awards in the last four years, the editorial team is not content to keep to the same success formula as the target audience changes each year. The revamped magazine is stylish with the same breezy editorial style that has always been HEY!’s hallmark.”

I like the magazine’s fresh vibe...HEY! is cooler now, and even slightly edgier, with stories that I think my peers will enjoy reading.
– Gan Rui Yun

“I like the magazine’s fresh vibe,” says Gan Rui Yun, President of the NTU Students’ Union, who is also on the editorial advisory panel. “HEY! is cooler now, and even slightly edgier,” he adds, “with stories that I think my peers will enjoy reading.”

Says Dr Vivien Chiong, NTU’s Chief Communication Officer, who created HEY! as a multi-platform magazine: “In producing each issue of HEY! we have found so many remarkable NTU stories – stories of courage, triumphs and inspiration. We also hope that HEY! can be a platform for our student and alumni contributors to showcase their talent, whether in writing, photography, video production or illustrations.”

The revamped HEY! is good news for fans like Asta Foo, 26, who has continued to read the magazine after graduating from NTU three years ago. “The magazine is a great companion when I’m travelling – better than Facebook!” she says.

Lucy Ding, 18, from Hwa Chong Institution, loves that HEY! gives her a glimpse into life at NTU, adding: “I like reading about the overseas exchange experiences that students get to enjoy, and this has helped me make a firm decision about applying to NTU.”

NTU President Prof Bertil Andersson, who appears in the revamped issue with his granddaughter, says: “I love reading HEY! and I encourage all our NTU colleagues to read it too. I hope with the wonderful, heartfelt stories being put out there, prospective students and their parents can see what NTU really has to offer.”

“Thank you for sending me the hard copy issues of HEY!. I like reading the magazine, especially after work when I want to relax. It helps me know a lot more about the NTU campus even though I have graduated. Good job and keep it up!”
– Toh Li Ling, 24, Class of 2014
  “I really enjoy reading HEY! and always look forward to the next issue.”
– Steffanie Joy Mosquera, 22, Humanities and Social Sciences undergraduate
 
“I enjoy reading the informative articles. Keep it up!”
– Tung Zhi Yan, 28, Electrical & Electronic Engineering graduate student
  “What I like the most about HEY! is that the articles are written from different viewpoints, which gives me a better understanding of the university. In addition, the magazine provides good general knowledge for students, such as health and fitness myths.”
– Seah Mun Ting, 21, Singapore Polytechnic