Don’t diss your friend who communicates in memes just yet. Memes don’t deserve the bad rep they have, says a behavioural sciences expert in NTU. And criticisms about meme culture contributing to misinformation are not fair. In fact, due to their self-deprecating nature and relatability, they have been used in positive ways. Local government organisations, for instance, have used memes to convey public education messages. Even if they don’t help when used tactfully, we could all use a little laugh from time to time.

This story was published in the Jun-Aug 2022 issue of HEY!. To read it and other stories from this issue in print, click here.