We’ve heard that AI is taking over our jobs. Now, our AI counterparts might be becoming more effective influencers too. An NTU prof sees them as safe choices compared to humans, who may be involved in scandals. Virtual influencers can also be customised to meet the needs of brands and might have novel appeal to consumers. The question is, would you follow one?

This story was published in the Jan-Feb 2023 issue of HEY!. To read it and other stories from this issue in print, click here.